Websites for tradesmen who want direct enquiries instead of rented leads.
Website design for plumbers, electricians, builders, roofers, landscapers, bathroom and kitchen fitters, plasterers, decorators, and local trades who want to be found on Google, trusted before the first call, and free of paying for every lead through a marketplace.
Trade businesses lose work when their website does not prove enough fast enough.
A trade customer wants to know five things in about ten seconds: what you do, where you work, whether you are qualified and insured, what proof you have, and how quickly they can get a quote. If your site makes them hunt for any of those, they are already dialling the next result — and if you rely on Checkatrade or MyBuilder, you are paying for the privilege of competing on someone else’s page.
Marketplaces own the customer relationship.
Checkatrade, MyBuilder, Bark, and Rated People bring leads, but you pay per lead or per month, you are one profile in a list, and the customer belongs to the platform. Your own website builds direct enquiries and local authority you actually own.
Your best jobs are hidden in a photo gallery.
Photos help, but Google ranks text. Boiler installs, rewires, bathroom refits, roof repairs, patios, and emergency call-outs each deserve a proper section or page with the words customers actually search for — not just a grid of images with no captions.
Customers cannot see your trust signals quickly.
Gas Safe, NICEIC, TrustMark, insurance, guarantees, reviews, response times, and coverage area should be obvious on mobile before someone taps call. Buried trust signals lose to a competitor who puts theirs above the fold.
One generic service list ranks for very little.
A single page that says "plumbing, heating and bathrooms" competes for everything and ranks for nothing. Separating services by intent lets each page match exactly what the customer searched for and win that specific job.
The quiet season leaves gaps you cannot control.
When you depend on word of mouth, the slow months hurt. A website that ranks keeps a steady trickle of enquiries coming in year-round, so you can plan ahead instead of scrambling when referrals dry up.
Your reputation lives on platforms you do not own.
Reviews scattered across Google, Facebook, and marketplaces are hard to show off and easy to lose. Pulling that proof onto your own site builds domain authority Google rewards and puts your best testimonials where every visitor sees them.
When Independent Dance Training rebuilt with me, half the visitors who used to leave immediately stayed — and pages loaded three times faster. The same mobile-first approach, built for one-handed use on a job site, goes into every trade website.
Read the case study ->Built around the jobs you want more of.
A plumber and an electrician do not need the same website, and neither does a roofer, a builder, or a landscaper. Every tradesman website design starts with the jobs that make you the most money, then adds the trust signals customers check before they call and the local pages that help you rank town by town.
Plumbers and heating engineers
Gas SafeBoiler installs and swaps, emergency call-outs, landlord CP12 certificates, and bathroom refits — each with the Gas Safe proof, response times, and coverage detail customers check before ringing.
Electricians
NICEIC / NAPITEICRs, consumer unit upgrades, EV charger installs, rewires, and emergency work, with the NICEIC or NAPIT certification shown before the customer has to ask for it.
Builders and extensions
ExtensionsExtensions, loft conversions, renovations, and groundworks are high-value, high-consideration jobs. Dedicated pages with project photos, timelines, and guarantees win customers who research for weeks before committing.
Roofers and storm damage
RoofingFlat and pitched roofing, repairs, and storm-damage call-outs spike after bad weather. A page that ranks for "roof repair" plus your area captures urgent, well-paid work exactly when demand surges.
Landscapers, driveways, and fencing
LandscapingPatios, driveways, resin, turfing, and fencing are visual, seasonal, and search-driven. Strong galleries with captions, clear coverage, and quote forms turn spring and summer searches into booked work.
Built for quote work
Quotes firstEvery layout decision points at the quote: click-to-call in the header, a short form that works one-handed on a phone, and proof sitting right next to every ask so there is no friction before enquiry.
What every tradesman website includes.
A practical build focused on trust, local visibility, and quote enquiries — the three things that actually put jobs in your diary.
- ✓Click-to-call buttons and quote forms that work properly on mobile
- ✓Service sections for the specific jobs you want more of
- ✓Coverage area copy for your town, county, and nearby villages
- ✓Credential, insurance, and guarantee sections for instant trust
- ✓Gas Safe / NICEIC / TrustMark badges linked to official checkers
- ✓Recent work gallery with useful captions, not just images
- ✓Review and testimonial sections pulled onto your own domain
- ✓Local SEO foundations: metadata, sitemap, schema, and Search Console
- ✓Optional separate location pages to rank town by town
- ✓Fast static site with no plugin maintenance or licence fees
Common questions.
What trades do you build websites for?
Plumbers, electricians, builders, roofers, landscapers, bathroom and kitchen fitters, plasterers, decorators, joiners and carpenters, tilers, groundworkers, and other service-led local trades. The structure is tailored to the jobs each trade actually gets paid for — a roofer and a plumber do not need the same website.
What should a tradesman website include?
Services, coverage area, credentials and insurance, reviews, recent work photos with captions, FAQs, a quote form, click-to-call buttons, and dedicated sections or pages for the most valuable jobs you want more of. The trust signals a customer checks — Gas Safe, NICEIC, TrustMark, insurance, guarantees — need to be obvious on mobile before they tap call.
Can a trade website replace Checkatrade or MyBuilder?
It can reduce your dependency on them. Marketplaces can still bring work, but you pay for every lead and you are one profile in a long list. Your own website is an asset you own — direct enquiries with no per-lead fee, and authority that compounds over time instead of resetting each month.
Will a website actually get me work in the quiet season?
That is one of its biggest jobs. Word of mouth dries up in the slow months, but Google searches do not. A site that ranks for your trade and area keeps enquiries coming in when the phone would otherwise go quiet — and lets you fill the diary ahead instead of reacting week to week.
How do you show trust signals like Gas Safe, NICEIC, TrustMark, and insurance?
I build the relevant badges into the header and footer so they appear on every page, and where possible link your registration number to the official checker so customers can verify it themselves. Insurance, guarantees, and years established sit next to your calls to action, not buried on an about page — because that is where they change a decision.
Can one website cover several towns or a whole area?
Yes. I write coverage copy for your base town, the surrounding villages, and the wider area you travel to, and — for trades that want to rank harder — build separate location pages so each target town has a genuine page rather than a list of place names stuffed into the footer.
My reviews are all on Google and Facebook — is that a problem?
Reviews on platforms you do not own are useful but fragile. I pull proof onto your own site (with links back to the source) so visitors see it immediately and Google sees review content on your domain. It is the difference between renting your reputation and owning it.
How much does a tradesman website cost, and what about after launch?
A one-page trade website starts from £395. A multi-page site with separate service and location pages usually costs £1,500 to £4,500. Every build includes 30 days of support, and there is an optional care plan from £49/month for updates, hosting, and small changes if you would rather not touch it yourself.
Need a tradesman website that brings leads directly to you?
Tell me your trade, service area, and the jobs you want more of. I will map the first pages worth building.