Independent Dance Training
How a Dance Awarding Body Cut Bounce Rate by 50% and Tripled Page Speed
Independent Dance Training is a UK dance examination awarding body. Their existing site was burying qualifications, syllabi, and exam resources behind confusing navigation — teachers and students were leaving without finding what they needed.
We rebuilt the site around real user journeys: a teacher finding a syllabus, a student checking exam requirements, a new visitor exploring membership. Bounce rate dropped 50%. Pages now load three times faster.



