One developer.
Direct line.
No agency layers.
I spent four years at agencies building the same overcomplicated CMS for the same Fortune 500 clients. The work was fine. The output was forgettable.
Now I work with small UK businesses where the website actually matters — the local studio whose booking flow is killing conversions, the awarding body whose exam portal is held together by spreadsheets. Smaller projects, real outcomes, faster shipping.
I take on roughly one project a month. Sometimes two if they're small. I'd rather do four good things a year than twelve mediocre ones.
Every project is built by me directly. No account managers, no offshore subcontracting. You get my phone number on day one and I reply within 24 hours on weekdays.
Book a free call →How I think about this work.
Simple > Complex
I build the simplest solution that solves your problem. No bloated features you'll never use, no CMS you'll never log into.
Fast > Perfect
I'd rather launch something good quickly and improve it than spend months building the 'perfect' solution that ships too late.
Results > Pretty
Beautiful design is great — but only if it actually gets you more customers. I start with function and let form follow.
Is this for you?
Good fit if you:
- +Run a small business that relies on customer enquiries
- +Want a developer who actually replies, same day
- +Are losing enquiries because your site is slow or unclear
- +Need custom scheduling, admin, or booking systems
- +Want fixed pricing — no hourly billing surprises
Probably not a fit if you:
- –Need a complex e-commerce platform or marketplace
- –Are looking for ongoing marketing or social media services
- –Have a budget under £2,000
- –Prefer DIY with Wix or Squarespace
- –Need 10 stakeholder sign-off on every decision
Recent notes.
Why Your Local Business Website Isn’t Getting Enquiries (And How a One-Page Site Fixes It)
Most local business websites don’t fail because of traffic — they fail because the page is unclear, slow, and hard to contact from. Here’s the one-page structure that fixes it.
7 Website Gremlins Quietly Stealing Your Sales (And How to Kick Them Out)
If your website gets visits but sales stay flat, invisible friction is usually the culprit. Here are seven common website gremlins that quietly drain conversions — and practical fixes you can make this week.
Want to see if we're a good fit?
Free 20-minute call. No pitch — just an honest conversation about what you need and whether I'm the right person to build it.