One developer.
Direct line.
No agency layers.
I spent four years at agencies building the same overcomplicated CMS for the same Fortune 500 clients. The work was fine. The output was forgettable.
Now I work with small UK businesses where the website actually matters — the local studio whose booking flow is killing conversions, the awarding body whose exam portal is held together by spreadsheets. Smaller projects, real outcomes, faster shipping.
I take on roughly one project a month. Sometimes two if they're small. I'd rather do four good things a year than twelve mediocre ones.
Every project is built by me directly. No account managers, no offshore subcontracting. You get my phone number on day one and I reply within 24 hours on weekdays.
Book a free call →How I think about this work.
Simple > Complex
I build the simplest solution that solves your problem. No bloated features you'll never use, no CMS you'll never log into.
Fast > Perfect
I'd rather launch something good quickly and improve it than spend months building the 'perfect' solution that ships too late.
Results > Pretty
Beautiful design is great — but only if it actually gets you more customers. I start with function and let form follow.
Is this for you?
Good fit if you:
- +Run a small business that relies on customer enquiries
- +Want a developer who actually replies, same day
- +Are losing enquiries because your site is slow or unclear
- +Need custom scheduling, admin, or booking systems
- +Want fixed pricing — no hourly billing surprises
Probably not a fit if you:
- –Need a complex e-commerce platform or marketplace
- –Are looking for ongoing marketing or social media services
- –Have a budget under £2,000
- –Prefer DIY with Wix or Squarespace
- –Need 10 stakeholder sign-off on every decision
Recent notes.
Signs Your Business Has Outgrown Spreadsheets
The signs a small business has outgrown spreadsheets and email — and what a simple custom system can replace them with, without a scary enterprise project.
Do You Actually Need a Website, or Is Google Business Profile Enough?
An honest look at when a small business genuinely needs a website and when a Google Business Profile is enough — from a developer who will tell you not to buy one.
Want to see if we're a good fit?
Free 20-minute call. No pitch — just an honest conversation about what you need and whether I'm the right person to build it.