Writing · 19 essays

Notes from the workshop.

Field notes on building websites and automation for UK small businesses. Real numbers, real trade-offs, and the questions I wish more clients asked before signing a contract.

All writing

July 2, 2026

Signs Your Business Has Outgrown Spreadsheets

The signs a small business has outgrown spreadsheets and email — and what a simple custom system can replace them with, without a scary enterprise project.

July 1, 2026

Do You Actually Need a Website, or Is Google Business Profile Enough?

An honest look at when a small business genuinely needs a website and when a Google Business Profile is enough — from a developer who will tell you not to buy one.

June 30, 2026

WordPress, Wix, or Custom? Choosing a Foundation in 2026

WordPress, Wix, or a custom build? A plain-English guide to choosing the right foundation for a small business website — and the bloat to avoid.

June 29, 2026

Electrician Website Conversion Checklist (Lincolnshire)

A practical checklist for Lincolnshire electricians whose website should be booking jobs — what to fix to turn visitors into enquiries.

June 29, 2026

How Fast Should Your Small Business Website Be? (UK 2026)

How fast a small business website actually needs to be, why speed quietly costs you enquiries, and the fixes that move the needle most.

June 13, 2026

How to Get Your Lincolnshire Trade Business Found on Google

Plumbers, electricians and builders in Lincolnshire: why your business isn't showing up on Google - and the handful of fixes that get you found and booked.

June 7, 2026

How to Get Your Local Business Found on Google (2026 Guide)

A plain-English guide for UK small businesses on getting found in Google's local results and map pack - what actually moves the needle in 2026.

May 29, 2026

Why Your Local Business Website Isn’t Getting Enquiries (And How a One-Page Site Fixes It)

Most local business websites don’t fail because of traffic — they fail because the page is unclear, slow, and hard to contact from. Here’s the one-page structure that fixes it.

May 17, 2026

7 Website Gremlins Quietly Stealing Your Sales (And How to Kick Them Out)

If your website gets visits but sales stay flat, invisible friction is usually the culprit. Here are seven common website gremlins that quietly drain conversions — and practical fixes you can make this week.

May 12, 2026

Plumber Website Conversion Checklist (Lincolnshire, 2026)

A practical 8-point checklist Lincolnshire plumbers can use to turn more website visitors into real quote requests - without a full rebuild.

May 8, 2026

Website Redesign Cost in the UK (2026): What Small Businesses Should Actually Budget

A practical UK pricing guide for small business website redesigns - 2026 cost ranges, timeline, ROI math, and the mistakes that waste budget.

April 28, 2026

How to Find a Web Developer for Your Small Business (UK Guide)

Looking for a web developer for your small business in the UK? Here's how to find someone reliable, what to look for, what to pay, and the questions to ask before you commit.

February 15, 2026

How Much Does a Small Business Website Cost in the UK? (2026 Guide)

Most UK small businesses pay £3,500–£7,000 for a professional website in 2026. Real price ranges, what drives the cost, and how to avoid overpaying.

January 17, 2026

Why Your Website Isn't Getting Enquiries (And How to Fix It)

Your website looks fine but no one's getting in touch? It's rarely a traffic problem. Here are the five real reasons UK small business websites don't convert - and how to fix each one.

January 6, 2026

Why I Avoid Over-Engineering Client Websites

Most small business websites break because they were built too cleverly, not too simply. Here's why I prioritise maintainability over complexity - and what that means for clients.

January 1, 2026

When a Website Does Not Need a Full Rebuild

A full website rebuild is expensive and disruptive - and often unnecessary. Here's how I decide when a UK small business actually needs a redesign vs. targeted fixes.

December 24, 2025

What Actually Matters on a Contact Page

Contact pages quietly cost UK small businesses thousands in lost enquiries. Here's what actually makes a contact page convert - and the small fixes that move the needle fastest.

December 18, 2025

The Difference Between a Website and a System

A website presents information; a system processes it. Plain-English guide to the difference, which one your business needs, and what each costs in 2026.

December 10, 2025

How I Approach Building Websites for Small Businesses

A practical look at how I plan, design, and build websites for UK small businesses - focused on clarity, performance, and long-term maintainability.

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