No surprises. Just work.
A clear, four-step process from first call to launch. Fixed price, fixed scope, fixed timeline, so you can plan around it.
Discovery call
We talk through what you need, what you already have, and whether I’m the right fit. No pitch, no pressure, just an honest conversation. If it’s not a good match I’ll tell you.
Proposal & scope
I write a plain-English proposal: exactly what will be built, what won't, the fixed price, and the delivery date. You can ask questions, suggest changes, or walk away. No deposit yet.
Build
I build the whole thing. You get a staging link within the first week so you can see real progress. Feedback rounds are built into the timeline, not bolted on at the end.
Launch & handover
We go live. You get the code, the credentials, and a short walkthrough so you're never dependent on me to make basic updates. The remaining 50% is due on delivery.
Principles, not platitudes.
Fixed price. Always.
The quote you get is the price you pay. Scope creep doesn't happen because the scope is written down before a single line of code is written.
One project at a time.
I don't juggle ten clients. When I'm building your project, I'm building your project, not half-listening while I manage a team.
You own everything.
The code, the domain, the hosting account. If you ever want to move on, you can. No lock-in, no proprietary CMS, no gotchas.
No retainers by default.
I don't sell ongoing contracts to pad revenue. If you want a maintenance plan, we can discuss it, but it's optional, not a condition of working together.
Plain English.
Every proposal, every update, every invoice is written in plain language. If something is unclear, ask. I'd rather spend five minutes explaining than leave you guessing.
Honest timelines.
I don't quote two weeks to win the work and then disappear for a month. The timeline in the proposal is the timeline I'm committing to.
Common questions.
What if I need changes after launch?
Small tweaks during the ${includedCareMonths} months of included care are covered. Bigger changes, such as new features, new pages or a redesign, are scoped as a new project with a new fixed price.
Can I see work in progress before it's done?
Yes. You get a staging link within the first week. I'd rather you flag problems early than surprise you at launch.
What if I need to pause or cancel?
Life happens. If you need to pause, we pause. The work is there when you're ready. If you cancel mid-project, you pay for work completed to that point. The deposit covers the first phase.
Do you work with clients outside the UK?
Yes, though most of my clients are UK-based. I invoice in GBP. Time zone overlaps for calls are usually fine as long as you're in Europe or the Americas.
Can I supply my own copy and images?
Please do, it usually speeds things up. If you need help with copy or photography, I can recommend people I've worked with before.
How do you handle hosting?
I set everything up on your account so you're in control. The costs are minimal, often free tier for a small business site, and you own everything outright.
Book a free 20-minute call.
No pitch, no commitment. Just a conversation to see if we're a good fit.