Founding Client Pilot - Your first website project build is free
For UK small businesses that need a practical website to generate better enquiries. One revision round is included, with clear scope from day one.
This is a genuine limited pilot (maximum 3 spots), not a free-for-all offer. Applications are reviewed for fit before any work starts.
What's included (free)
- ✓One agreed website project build at no build fee.
- ✓One structured revision round after first full draft delivery.
- ✓Clear page structure and core messaging guidance.
- ✓Mobile-friendly, fast-loading build.
- ✓Basic on-page SEO setup (titles, meta, headings).
- ✓Contact/enquiry form setup and launch handover guidance.
What's not included
- ✗Domain, hosting, email setup, or third-party subscription costs.
- ✗Ongoing maintenance or ongoing support retainers.
- ✗Unlimited edits or multiple revision rounds.
- ✗Extra pages or features outside agreed project scope.
- ✗Advanced integrations, custom apps, or complex ecommerce unless quoted separately.
Who this is for
- ✓UK small business owners who want a professional website that supports enquiries.
- ✓Businesses with an outdated site that no longer works well.
- ✓Businesses with no current website and ready to launch properly.
- ✓Owners who can provide timely content and feedback.
- ✓Teams who value clear process, practical decisions, and boundaries.
Who this is not for
- ✗Anyone looking for unlimited free work.
- ✗Businesses without a clear offer or target customer.
- ✗Projects that need complex custom systems from day one.
- ✗Clients who cannot commit to timely approvals and content.
- ✗Anyone unwilling to cover post-launch running costs.
How it works
- 1.Submit your application with business details, goals, and timeline.
- 2.I review fit and invite suitable applicants to a short call.
- 3.If accepted, we agree exact scope, deliverables, and timeline in writing.
- 4.I build the site and deliver a full draft for one revision round.
- 5.After final revisions, you approve launch and move onto normal post-launch ownership and costs.
What I need from you
- ✓A clear decision-maker for content and approvals.
- ✓Core business/service information and key content on time.
- ✓Timely feedback during agreed review windows.
- ✓Realistic understanding of post-launch costs (hosting/domain/support).
- ✓Agreement to provide a testimonial or case study if results are good.
Limited pilot spots
I am taking a maximum of 3 founding clients for this pilot.
Once spots are filled, the free-build pilot closes and new projects move to standard paid terms.
Frequently asked questions
Is it really free?
Yes. For accepted pilot clients, the first agreed website project build is free. One revision round is included.
What exactly is included in the free build?
The agreed scoped pages and features, design and development, basic on-page SEO setup, enquiry form setup, and launch handover.
What happens after the one revision round?
Any further edits are treated as additional work and quoted separately before implementation.
What if I need more pages?
Extra pages outside agreed scope are chargeable and can be added as a separate phase or quote.
I do not have a website yet. Can I still apply?
Yes. This pilot is for businesses with no current website as well as businesses replacing an existing site.
Are hosting and domain included?
No. Hosting, domain, email, and any third-party costs are not included in the free build.
Is ongoing support included?
No. Ongoing support and maintenance are optional paid services after launch.
How quickly can we start?
Start dates depend on fit, readiness, and available pilot capacity. Accepted applicants receive a clear schedule.
Who is this best suited to?
Small businesses with a clear offer, realistic expectations, and capacity to provide content and feedback quickly.
Can any applicant join the pilot?
No. This is application-based and fit required. I reserve the right to decline projects outside pilot scope or commercial fit.
If you want a practical website and can commit to the process, apply now.
Pilot spots are limited to 3 and reviewed for fit. If accepted, your first website build is free with one revision round and clear scope from the start.
Founding Client Pilot Application
This pilot is for serious small businesses ready to move. Share your details so I can assess fit, scope, and timing.