What Actually Matters on a Contact Page
by Oliver Havis, Developer
Contact pages are where most websites quietly fail.
The most common problems I see are:
- Too many form fields
- Unclear next steps
- Overly sales-focused language
- Slow or unreliable form submissions
What Makes a Good Contact Page
A good contact page should:
- Be simple — Don't ask for more than you need
- Set expectations — Tell people what happens next
- Feel low pressure — Make it easy to reach out
- Work reliably every time — Test it regularly
In Practice
In practice, that usually means:
- Name
- A short message
- Clear confirmation that it was sent
You don't need budget selectors, long questionnaires, or aggressive calls to action.
The goal isn't to qualify people — it's to start a conversation.
Small changes here often make a noticeable difference to enquiries without changing anything else on the site.