Why I Avoid Over-Engineering Client Websites
Complex solutions are not always better. Here is why I prioritise simplicity and maintainability when building websites for clients.
Read moreAbout - A practical approach to building things
I work directly with small businesses and teams to design and build websites and systems that are clear, reliable, and easy to use.
I’m Oliver, a UK-based developer with experience working both independently and within agency teams on a range of client and internal projects.
My focus is on building things that solve real problems — whether that’s helping a business get more enquiries, streamlining admin, or creating tools that are easier to manage day-to-day.
- Direct communication. You work directly with the person building your project — no handovers, no account managers, no confusion.
- Agency experience. Experience delivering projects within established agencies, combined with the flexibility of working independently.
- Small business focused. Most projects are built for small teams that want clarity, speed, and sensible solutions.
Writing & notes
Occasional posts on building websites, improving processes, and lessons learned from real projects.
When a Website Does Not Need a Full Rebuild
Not every website problem needs a full redesign. Here is how I decide when a rebuild is necessary — and when small improvements are enough.
Read moreWant to see if we’re a good fit?
Tell us a bit about your business and what you’re trying to achieve. We’ll let you know if we can help — no pressure.
Based in the UK · Working with small businesses nationwide